Stakeholder - Definition: A stakeholder is anybody who can affect or is affected by an organization, strategy or project. A stakeholder is any individual, group or organization/institute that can be affected by the project's success or failure. These entities may or may not be needed in the decision making the process. Stakeholder analysis is useful in meeting the needs of all the interested parties. Let's first define stakeholders and stakeholders analysis and understand the process of stakeholder analysis. Stakeholders play a very important role in brand positioning Types of stakeholders There are two types of stakeholders: Primary stakeholders Secondary stakeholders. Primary stakeholders define what the business is all about and are essential in its continuous process. These are customers, suppliers, and employees. Secondary stakeholders are the destroyer of relationships with the primary stakeholders. They are business partners, competitors, and ...
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