What is a brand or branding? A brand name is the name of the distinctive product, service, or concept . Branding is the process of creating and promoting the brand name. Branding is the process of giving a meaning to a specific organization, company, products or services by creating and shaping a brand in consumers’ minds. Branding Includes: Brand name Brand Logo Brand Identity Brand business cards Brand Awareness Branding Strategy Brand marketing How to create a brand identity? Step I: Establish your purpose Strong brands focus on deeper things other than focusing on how much revenue they are generating. Why you made this company? Why it exists? What is the motivation to wake up each day and head to work? What do you want to achieve? Do you want to make people laugh? Aim to ease everyone’s life? Do you want to become the best branding agency ? Review your mi...
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