Social Media Marketing Strategy Tips 2019

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Social media marketing strategy is the whole plan you create to achieve your desired goal on social media. It guides your action and lets you know whether you are succeeding or not. Everyone is wondering about Social Media Strategies and Tricks here are some of them Here are the most important thing people lacking in. The right time of posting on the social media platform affects a lot on your strategy. If you post at right time you will see the clear boosts in your postings. The Best Time to Post on Facebook Pic credits:  Oberlo Best Time to Post On Instagram Pic credits:  Oberlo Best Time to Post On Linkedin Pic credits:  Oberlo Best Time to Post On YouTube Pic credits:  Oberlo Best Time to Post On Pinterest Pic credits:  Oberlo Best Time to Post On Twitter Pic credits: Oberlo Also Read:  6 new & best social media platform in 2019 for digital marketing 6 Building Blocks of Social Media -
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5 Steps to Building a Strong Brand Identity

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What is a brand or branding?

A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and promoting the brand name. Branding is the process of giving a meaning to a specific organization, company, products or services by creating and shaping a brand in consumers’ minds.

Branding Includes:

  • Brand name 
  • Brand Logo
  • Brand Identity
  • Brand business cards
  • Brand Awareness
  • Branding Strategy
  • Brand marketing


How to create a brand identity?

Step I: Establish your purpose


Strong brands focus on deeper things other than focusing on how much revenue they are generating. 
  • Why you made this company?  
  • Why it exists?
  • What is the motivation to wake up each day and head to work?
  • What do you want to achieve? 
  • Do you want to make people laugh? 
  • Aim to ease everyone’s life?
  •  Do you want to become the best branding agency?

Review your mission and vision statement to have an answer to the purpose behind everything. The mission statements highlight what you do and the vision statement outlines what you have and hope to achieve.

Step II: Determine what makes you stand out


What do you have that others don’t? Why people should take your branding services? figure such things out. Like this, you get to review all the qualities your product entitles. The main goal is to list your brand in the best way in peoples mind so that they see the different approach you carry in regard to your competitors.
The most powerful brands own words such as “fun” or “convenient”. Think of such creative words and work to make those happen.
Always know about your competitors, this helps you know what difference lies between them and you, like this you critically analyze your branding agency.  Since you all go after the same customer see tactics they apply and make notes on which strategies fail and which succeed.

Step III: Know your target Customer


Getting all the demographic information about your customer is just not enough you have to go for deeper studies to know your audience in the best way. Focus on the people that come to your store or browse your website, what do they want from your product or service? What do they need? And finally, how are you accommodating them by solving their problems.
When you encircle your brand around the emotional needs of your customer it becomes extremely effective. Start with listing both the features and benefits of your offerings.
Once you have a list of benefits, determine which are emotional. Review all the emotional benefits and pinpoint the one thing customers should think of when they think of your company. That one thing is what your overall brand should represent to the consumer.

Step IV: Perfect your Personality


Think of your brand/business/firm as a person whose every attribute has to be conveyed and has an unmistakable personality.  Describe everything about this person, convey all the traits the company does and creates. Brand identity is not only mere words presented by your mission or vision statement but actually are the things and actions you promise to fulfill.
A brands identity must be visible in terms of colors, images and the designs you choose. The way employees engage with your customer, their tone, in short, everything counts. If something is not supporting your brand's personality, Change it to keep it alive or consult a branding agency for that.

Also Read: Tips For Hiring Best Branding Agencies

Step V: Be Consistent (Yet Flexible)


Consistency is the key to success; strong brands are recognized because they are consistent with what they do and what they produce. The colors, fonts, styles and even images are aligned with the core of their brand. Do things that support the heart of your brand.
Like consistency strengthens your brand flexibility keeps you fresh and relevant. Obviously, no one wants to change the root foundations of their brand but you should be flexible to accept and apply new ideas.

Also read: https://wurfelit.com/blog/why-branding-is-important-in-marketing/

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